Label basics · Guide
mg, mcg, IU, DFE, CFU: the units on a supplement label
Why vitamin D comes in mcg and IU, what “DFE” means for folate and how to read “billion CFU” – with the conversions from the NIH.
Updated October 21, 2026 · 5 min read

A vitamin D bottle says 5,000 IU on the front and 125 mcg on the back. Same amount, two units. Supplement labels use at least six of them – and you can only compare prices once both products use the same one.
g, mg, mcg: three weights
Most supplements are measured by weight. The only thing that changes is the size of the step: a gram has 1,000 milligrams, a milligram has 1,000 micrograms. So 25 mcg of vitamin D is 0.025 mg – a speck you couldn’t see.
g
gram
1 g = 1,000 mg
44 of our supplements are compared in g – protein, creatine, collagen.
mg
milligram
1 mg = 1,000 mcg
184 of our supplements are compared in mg – magnesium, vitamin C, ashwagandha.
mcg
microgram
also written µg
12 of our supplements are compared in mcg – vitamin D, B12, folate.
US labels write mcg, our price lists write µg – the Greek letter µ (“micro”). It’s the same unit. The trap is a label that switches between mg and mcg: 1 mg of B12 is 1,000 mcg, not 1 mcg.
IU: the old unit on the front of the bottle
IU (international units) measured how much a vitamin does in a lab test, not how much it weighs. Since the label rules changed, the Supplement Facts have to show vitamin D in mcg, vitamin A in mcg RAE and vitamin E in mg. For vitamin D, IU may still follow in brackets (21 CFR 101.36 (opens in a new tab)). The front of the bottle often still leads with the bigger IU number.
| Vitamin | Conversion | Example |
|---|---|---|
| Vitamin D | 1 mcg = 40 IU | 1,000 IU = 25 mcg |
| Vitamin A (retinol, beta-carotene in supplements) | 1 IU = 0.3 mcg RAE | 5,000 IU = 1,500 mcg RAE |
| Vitamin E, natural (d-alpha) | 1 IU = 0.67 mg | 400 IU = 268 mg |
| Vitamin E, synthetic (dl-alpha) | 1 IU = 0.45 mg | 400 IU = 180 mg |
Source: FDA conversion factors (opens in a new tab). Beta-carotene from food converts differently (1 IU = 0.05 mcg RAE).
Try it with the number from your own bottle:
On the Supplement Facts25 mcg
Vitamin D: 1 mcg = 40 IU. Source: FDA conversion factors.
One thing stands out: the same “400 IU” of vitamin E is 268 mg if it’s natural and 180 mg if it’s synthetic. So two bottles with the same IU on the front can hold different amounts – the mg on the back tells you which. More on vitamin D in our vitamin D guide.
mcg DFE: why folate gets a bigger number
Folate is counted in mcg DFE – dietary folate equivalents. Folic acid, the form in most supplements, counts 1.7 times: mcg DFE = mcg folate from food + 1.7 × mcg folic acid. When a supplement has folic acid, the label shows the DFE amount and the folic acid itself in brackets (FDA (opens in a new tab)):
Supplement Facts
Serving Size 1 Tablet
Amount Per Serving
Folate680 mcg DFE
(400 mcg folic acid)
Both numbers describe the same tablet. When you compare two folate products, make sure you take the same one from each label – DFE with DFE.
CFU: counting live bacteria
Probiotics are living microbes, so their weight says little. That’s why many labels add CFU – colony-forming units, the number of microbes that can grow. Labels have to show the weight; the FDA lets makers add the CFU count next to it (FDA draft guidance (opens in a new tab)). Counts are big, so they’re written in billions: “10 billion CFU”.
We compare probiotics per 10 billion CFU. That only makes sense between products with the same strains – a billion of one strain isn’t a billion of another.
Enzymes: activity instead of weight
Some enzymes are labeled by what they can do, not by what they weigh: bromelain in GDU, nattokinase in FU, lactase in FCC units. If two labels both show the activity, that’s the better number to compare. If one shows only mg, you can’t convert between them.
Before you buy
- Find the unit next to the amount – g, mg, mcg, IU, DFE or CFU.
- Convert to the same unit before you compare. Use the mcg or mg in the Supplement Facts, not the IU on the front.
- For vitamin E, check natural or synthetic – the same IU means a different amount.
- For probiotics, check when the CFU were counted and compare the same strains.
Sources
- FDA: Converting units of measure for folate, niacin and vitamins A, D and E (2019) (opens in a new tab)
- 21 CFR 101.36: nutrition labeling of dietary supplements (opens in a new tab)
- FDA: Quantitative labeling of dietary supplements containing live microbials (draft guidance, 2018) (opens in a new tab)
Not medical advice
We compare prices and label data. Amounts we compare by are not recommendations. Talk to a doctor or pharmacist before taking supplements, especially if you are under 18, pregnant or on medication.
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